SCOPE OF WORK
Purpose + Vision Articulation, Naming, Brand Identity, Visuals, Packaging.
Coco was hired by Radio Victoria Fueguina to develop the naming, branding and art direction for a new brand of high-end electronic accessories.
Radio Victoria Fueguina sought to develop a new brand of high-quality electronic accessories for the South American market.
The proposal was to develop this new brand from the inspiration provided by the Scandinavian design. The objective was to develop a simple, elegant, innovative and cutting-edge brand. Arne Jacobsen, Walter Gorpious, among others were a great source of inspiration for us in this process.