Mutt Data is a technology company that helps develop custom data products using Machine Learning, Data Science and Big Data. They sought us out to modernize their visuals whilst keeping their essence and translating it into a vibrant web site.
Competitive benchmarking, User and Product discovery, Low-fi prototyping, Hi-fi prototyping, Identity development.
On 2020 Mutt Data's team approached us, as well as Litebox, seeking assistance in the process of redefining the way they were communicating their services and values.
Our answer to their challenge was to design a completely new web experience inspired by our love of typography, design information and the idea of a ‘friendly Ai’.
Collaborating closely with the Mutt Data team, we kicked off the design process by defining the features and mapping out the user flows. Creating a wireframe prototype helped us test the user experience to then move forward into de final UI.
Let's be honest, Ai isn't an easy cookie to eat. It's abstract, intangible, yet nowadays, it seems like it’s behind everything, learning about us and our behaviours. With this in mind we conceptualized and designed a set of duotone outline icons to make ideas clear and friendly to the users.
Stickers, mugs, t-shirts, tote bags, you name it we have it!
We are in love with the brand's mascot and we wanted the world to fall in love too.
Our research and concept validation made it possible to make precise design decisions, such as how to balance information and processes so users never felt overwhelmed, while also speaking to a broader audience.
Information Models
Data Flows
Users connecting with AI
Chart Design
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Firstname Lastname, Role of Company
