The 401(k) for Homeownership

Foyer is a savings platform created specifically for aspiring homebuyers. It helps savings work much harder, with interest rates on mortgages doubling nearly from 2021-2023, they believe it's vital to help Americans save better and faster for their first homes through higher yield and more predictability.

During 2023 we worked with them to create a new visual system, to grow their brand and cement its core values.

Photo art direction

Font use and applications

Iconography System

UI elements

Visuals to connect with a new type of user.

We developed a complex system of visuals for social media, decks and user interface that allows the brand to connect and engage users through colors, photos and shapes connect with the world of houses.


We worked on the narrative and storytelling present on their social media platforms.

Brand storytelling is about crafting a visual narrative that captures your brand's essence. Share your origin story, values, and behind-the-scenes moments to connect with your audience. Consistent visuals and messaging build brand identity, while interactive features engage followers and turn them into loyal customers. Instagram's platform is an ideal canvas to create an authentic and memorable brand story.

Project Summary.

Competitive benchmarking, User and Product discovery, Brand development, Low-fi prototyping, Hi-fi prototyping.

App Design
Deck Design
Web Design
Responsive Design
Icon Design

Set your home goal and prepare for your future home with confidence.

We worked with the CEO and his team on building a comprehensive deck to convey the value proposition, market share and advantages of Foyer for new home buyers.

Let's start.

Streamlining a conceptually complex onboarding flow into a simple and intuitive process has transformed the user experience. By distilling intricate steps into clear, user-friendly pathways, the onboarding journey is now seamlessly navigated with minimal effort. Intuitive design elements, concise instructions, and a thoughtfully structured interface have collectively simplified the onboarding process, ensuring that users can efficiently and confidently engage with the app. This transformation not only reduces friction for new users but also enhances overall satisfaction, making the onboarding experience a welcoming and efficient introduction to the platform's features.

Simple and trustworthy.

Imagine an app that simplifies the task of managing your home savings with a seamless and trustworthy approach. This user-friendly application offers an intuitive interface, allowing you to effortlessly set savings goals, track your progress, and make informed financial decisions.