60% of businesses who experience a cyber attack go under within 6 months. Paladin Cyber is the world's first cyber protection company focused on defending independent businesses, protecting independent businesses from today’s modern security threats. They provide three lines of defense to prevent, insure, and respond to any cyber attack.
As a growing brand in a self discovery process, Paladin approached us to help them develop and improve their branding and online experience. We designed every communication touchpoint, partnering with Paladin in their growth and proposing different solutions to evolve and drive this process.
We started with an exhaustive investigation on the visual symbols associated to the idea of a Paladin and Cyber Insurance. From that, we went on to craft a unique brand identity that would define the voice and tone in which Paladin would approach users, as well as a new set of visual elements.
We explored a series of different styles for their Illustrations and tested them out to see which would be the best fit for Paladin’s new identity. After finding that one style, we went all out on it.
We crafted a new UI kit to go with the UX structure that was developed by the client and applied it throughout the website.
Competitive benchmarking, Brand development, User and Product discovery, Low-fi prototyping, Hi-fi prototyping, Ilustration.
Paladin faces the need to constantly evolve and improve its offering to claim a protagonist role within a category that’s filled with big players and plagued by the users’ natural distrust to this type of service.
After a few months of hard work, Paladin has now a very cohesive, strong and impactful brand image that allows them to firmly state their claim and place within the cybersecurity market.
Paladin Shield's Logo
Custom Icon Set
Monochromatic icon system
Coco has been an extension of our team for years now and we’ve really enjoyed working with them! They have been valuable partners in our journey to reimagine cybersecurity user experiences traditionally rife with unnecessary complexity and friction. We love their collaborative spirit, relentless honesty, and thoughtful approach to everything they do.
Xing Xin, Co-Founder & CEO